Research, Strategy and Intelligence
Turning Evidence into Influence
We turn evidence, intelligence and analysis into content, tools and market stories that earn attention, support sales and inform better decisions.
Trusted by top companies
Trusted by organizations including Adobe, EPAM, Epsilon, North Highland, Sitecore, Coveo, AiBL and Tealium.
Services
What we do
Capture Attention
Research your competitors can't copy or counter
Every market is saturated with content. We create proprietary research, then turn it into thought leadership that earns executive attention, fuels lead generation and gives organizations something credible to say.
Move Markets
Intelligence the buying committee takes seriously
Markets shift when organizations lead with evidence. We use interviews, surveys, data analysis and market signals to uncover what matters now and what's coming next, then build sales tools and campaigns that influence the buying committee.
Drive Decisions
Replace assumptions with evidence worth acting on
We design studies, analysis programs and intelligence products that show where markets are moving, where customers are stuck and what leaders should do next. The output is evidence you can take into the boardroom and act on.
Featured client work
The Global Workplace Happiness Report
We worked with The Happiness Index on the Global Workplace Happiness Report, helping shape one of the most in-depth studies into workplace happiness ever conducted. Built from over 1.9 million data points across 115 countries, it combines a detailed global benchmark with perspectives from leading experts in culture, health and organizational performance, connecting the evidence to what actually drives results.
Explore the report (opens in a new tab)Our leadership and research team
The Team Behind The Ideas
Company updates
News & Insights
You Can’t Monitor Your Way Out of an Incentive Problem
Thinking
Shadow AI Is Really About Who Owns How You Think
Thinking
Executive Summary and The Happiness Index Ahead of March 26 Report Launch
Client Update
Extending The Half-Life of Research
Thinking
New Research: aibl and Executive Summary RSI Map the “Unspoken Barriers” Stalling Mid-Market AI
Client Update
Of Course We Rebuilt Our Website After 6 Months. What We Learned Doing It Ourselves.
Company Update
Executive Summary Selected to Support Global EPAM Study on the Future of AI, Cloud, and Security
New Client
Executive Summary Selected to Lead Creation of First-Ever Global Workplace Happiness Report
New Client
Executive Summary Selected to Lead Breakthrough Research Platform for AiBL
New Client
Why AI Is Reshaping Commerce Faster Than You Think: Highlights from Ecommerce Expo
Event Recap
Executive Summary Managing Partner Jim Clark to Deliver Keynote at Ecommerce Expo 2025
Event
Industry Veteran Jim Clark Joins Executive Summary
New Joiner