Work

See what the work looks like in practice

The work takes different forms because the questions do. These examples show how we combine research, strategy, content, benchmarks and ongoing programs around what a client needs to understand, decide or create.

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Browse every example or focus on a particular kind of help. Some examples appear in more than one area because the work often combines them.

Strategy / advisory

Deciding where to invest in global ecommerce

The need: A global business needed to decide where ecommerce investment justified resources across regions and routes to market.
Our contribution: We combined existing internal knowledge with market sizing, competitor benchmarking and SWOT analysis, then built an investment framework and five-year roadmap.

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Original researchResearch-led contentOngoing programStrategy / advisory

Building a weekly intelligence product for a fast-moving market

The need: A new B2B media and events brand needed to stand out in an AI market already saturated with news, product launches and hype.
Our contribution: We built a weekly product combining operator interviews, original research, events, external evidence and market monitoring into practical analysis for business leaders.

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Original research

Strengthening a healthcare proposition with evidence

The need: A marketing technology company needed to make its healthcare proposition more specific and relevant to the problems professionals faced.
Our contribution: We surveyed 207 US healthcare professionals, identified where payor processes created friction and translated the findings into role-level insight, commercial opportunities, executive materials and dashboards.

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Original researchResearch-led contentStrategy / advisory

Turning one market study into a reusable intelligence asset

The need: A new AI media and events business needed proprietary evidence about how UK mid-market organizations were implementing AI.
Our contribution: We designed a study of 755 senior decision-makers, then helped reuse the evidence across events, weekly analysis and audience-specific intelligence.

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Strategy / advisory

Turning competitor intelligence into a commercial strategy

The need: A media organization needed to understand how comparable publishers made news sponsorship and brand safety work in practice.
Our contribution: We combined firsthand competitor intelligence with the client's own commercial knowledge to give leadership practical options and the questions still needing resolution.

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Original researchResearch-led contentBenchmark / indexOngoing program

Turning a one-off study into a market benchmark

The need: A global B2B technology company wanted to build a position in an emerging category that would last beyond a single campaign.
Our contribution: We surveyed more than 1,000 senior decision-makers and built a proprietary maturity index that could support reports, diagnostics, benchmarks and sales tools.

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Original researchResearch-led contentOngoing program

Building authority in manufacturing with original research

The need: A digital-experience platform needed a credible position in manufacturing.
Our contribution: We surveyed 467 executives in the UK and Germany, developed a sector point of view and extended it into content and materials for marketing and sales teams.

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Strategy / advisory

Turning sustainability ambition into an ecommerce strategy

The need: A consumer goods company needed to work out what sustainable ecommerce should mean for its own business.
Our contribution: We combined interviews, specialist perspectives and detailed company research, then translated the evidence into a phased roadmap for leadership.

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Original researchResearch-led contentOngoing program

Turning a flagship study into a global research platform

The need: A global technology company needed authoritative research that could remain useful across teams, audiences and markets.
Our contribution: We helped develop a global study into a long-running platform whose shared evidence could support industry, solution and regional uses.

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Original researchStrategy / advisory

Using customer evidence to reposition an ecommerce platform

The need: An enterprise ecommerce technology company needed to test whether a broader proposition reflected the problems customers actually experienced.
Our contribution: We researched 200 verified SAP Commerce users and translated the findings into personas, positioning and messaging guidance that supported the subsequent relaunch.

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Original researchResearch-led contentOngoing programStrategy / advisory

Building the intelligence engine behind a new AI brand

The need: A new AI media and events business needed a repeatable way to build authority in a fast-changing market.
Our contribution: We helped design and run a connected model spanning original surveys, operator interviews, market monitoring, events and editorial analysis.

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